Veggie Grill’s vegan food is surprisingly different, so we wanted their branding to match. We scrapped the healthy yogi talk and launched the Vegolution, a movement that allowed us to create a voice that celebrates veggies in a bold, fun, and relatable way. We could all use more veggies in our lives. We just don’t need anyone else telling us we do.
Awards: Silver, LA ADDYs, Copywriting
Silver, AAF District 15, Copywriting
Print, Social, Digital, In-store
Great things happen when good friends get together. For George Clooney and Rande Gerber, their great thing was a new tequila, Casamigos. They made it to share with each other, and now they're sharing it with you.
Grab a glass amigo.
Our Casa is your Casa.
Digital Video, On-Premise, Nontraditional
Casamigos 0:15 (2)
Casamigos 0:15 (3)
Epson: Long Live the Print
To get people to start printing again, Epson wanted us to remind them of the power of a print.
A print doesn't just hang on a wall. These ads showed that the most powerful prints are embedded in our minds.
So much so that we don't need to show them for you to see them.
There is power in a photograph. It can transport you. It can incite laughter, evoke tears, capture reality or create illusion. It can literally freeze time. A photograph can do all of these things - as long as it is printed. It's the print that turns fleeting into forever, memory into history, hobby into legacy. That's something that we, at Epson, have always recognized and celebrated. An Epson print is forever. So, long live your passion. Long live your vision. Long live the print.
Angelenos are used to supporting local. Local produce, local businesses, local farmer’s markets. We want people to look at the local musicians, dance troupes and artists that perform at the Ford as local businesses too, making the Ford Theatres the place to go to support LA’s freshest artists.
To announce their Grand Reopening season we created multiple forms of social content. We had some acts from the Ford's summer lineup do surprise pop up performances throughout LA. We created documentaries of some of the more unusual acts, and we took over a local coffee shop trading coffee for a quick performance.
In the field of cancer research, studying genetic variations is often a simple analysis that involves pinpointing and noting outliers, by hand, over and over again. There are only a few people that do this type of research with years of data to tackle. This data could help greatly in understanding the causes of and creating prevention methods for different types of cancer.
We wanted to outsource this cancer research, so we added a layer of gamification to the simple task of plotting outliers, enabling anyone to plot genetic variations with a simple finger-swipe. When presented with an image, users would follow the data with their finger, marking outliers as they went.
To get this technology in the world, we created Pay With DNA, a captcha like system that would replace the payment function on an app download page. Brands that partnered with us agreed to donate their app fee to cancer research.
During Cancer Awareness Month, anyone who downloaded an app using the Pay With DNA swipe would check one page of genetic variation research off our scientists' long list. In the process, our partner brands helped donate thousands to cancer research.
All with the swipe of a finger.
Gloveworx is a state-of-the-art boxing studio, where their team of elite athletes will get you in the best shape of your life.
Don't just get fit. Get fighting fit.
We built the Gloveworx brand from scratch, developing their voice and look and feel both in and out of the studio.
Digital Video, Social, Design, Branding, Website Copy
What is Gloveworx?
Gloveworx: Signature Session (:30)
Gloveworx: Lightning Session (:30)
Gloveworx: Boom Session (:30)
Gloveworx: One-on-One Session (:15)
As my team designed and built the Gloveworx website, I was responsible for all of the web copy.
We also worked motivational phrases into the design of the studio.
Epson: Print Your Legacy
People aren't printing as much as they used to. For photographers, both amateur and professional, a print isn't just a piece of art, it's their legacy. Using respected photographers and their favorite photos, we encouraged people leave a mark and print their legacy.
Awards: Silver, LA Addy's, Integrated Campaign
Print, Digital & Social Video, Digital Banners, Social Content
Sylvester Cancer Center
People move to Florida to live out the American Dream, never thinking they'll be receiving a cancer diagnosis. At Sylvester Cancer Center, we know that no one is ever prepared for cancer. That's why we are.
TV, Print, OOH
Sylvester Cancer Center: RSVP 0:30
Sylvester Cancer Center: Cue Card 0:30
M&Ms is the number one candy brand in the world, yet they have significantly less Facebook fans than their rival Skittles. Since Skittles and M&Ms are both MARS brands, we looked at them as siblings and decided to spark up a little sibling rivalry.
The Skittles vs M&Ms debate already exists. We wanted to bring it to light and, in turn, help both brands.
Veggie Grill Social
A sample of tweets, posts, and email blasts that helped spread the #Vegolution to the hungry, veggie-loving masses.
Social Videos, Social Content, Email Blasts
Mid-Beyonce/ Red Lobster craze
Veggie Grill Social: Diving Board
Introducing the Seoul Bowl by Chef Jet Tila
Halloween special email blast
The Bearded Lady
I make fake beards for fun. And then I compete in the ladies' creative section of beard competitions. My beards aren't just arts and crafts. Together with my mad scientist, Mike Rozycki, we make wearable inventions. This is a photo of me and my robotic, ivy beard winning first place in our first ever competition.