Veggie Grill’s vegan food is surprisingly different, so we wanted their branding to match. We scrapped the healthy yogi talk and launched the Vegolution, a movement that allowed us to create a voice that celebrates veggies in a bold, fun, and relatable way. We could all use more veggies in our lives. We just don’t need anyone else telling us we do.
Winner LA ADDYs 2016, Silver, Copywriting
Great things happen when good friends get together. For George Clooney and Rande Gerber, their great thing was a new tequila, Casamigos. They made it to share with each other, and now they're sharing it with you. If you asked George and Rande, they'd tell you that, "Our Casa is your Casa."
Digital Video, On-Premise, Nontraditional
Epson: Long Live the Print
To get people to start printing again, Epson wanted us to remind them of the power of a print.
A print doesn't just hang on a wall. These ads showed that the most powerful prints are embedded in our minds.
So much so that we don't need to show them for you to see them.
There is power in a photograph. It can transport you. It can incite laughter, evoke tears, capture reality or create illusion. It can literally freeze time. A photograph can do all of these things - as long as it is printed. It's the print that turns fleeting into forever, memory into history, hobby into legacy. That's something that we, at Epson, have always recognized and celebrated. An Epson print is forever. So, long live your passion. Long live your vision. Long live the print.
Gloveworx is a state-of-the-art boxing studio, where their team of elite athletes will get you in the best shape of your life.
Don't just get fit. Get fighting fit.
We built the Gloveworx brand from scratch, developing their voice and look and feel both in and out of the studio.
Digital Video, Social, Design, Branding, Website Copy
What is Gloveworx?
Gloveworx: Signature Session (:30)
Gloveworx: Lightning Session (:30)
Gloveworx: Boom Session (:30)
Gloveworx: One-on-One Session (:15)
As my team designed and built the Gloveworx website, I was responsible for all of the web copy.
We also worked motivational phrases into the design of the studio.
Epson: Print Your Legacy
People aren't printing as much as they used to. For photographers, both amateur and professional, a print isn't just a piece of art, it's their legacy. Using respected photographers and their favorite photos, we encouraged people leave a mark and print their legacy.
Print, Digital & Social Video, Digital Banners, Social Content
Gregory Crewdson Instagram
John Paul Caponigro Instagram
Steve McCurry Instagram
We launched Epson's Instagram channel with the #PrintYourLegacy campaign. The content helped us feature our 10 photographers in different ways. We posted 15 second videos, quotes, both new and iconic photographs, and even hosted two live Instagram chats.
San Diego Zoo: Play Days 2016
Each year, during Spring Break, the San Diego Zoo hosts their Play Days event, a celebration where the zoo animals and the visiting kids both get to have some extra fun.
One event for 2016 included a birthday party for the hippos. The zookeepers know that hippos don't like cake, but they do love watermelons. We used this event as inspiration for our OOH billboards, which give us a real-life photo of one of our favorite childhood games.
In radio, we brought some of the zoo animals to life, imagining what they'd like to play this year at Play Days.
Sylvester Cancer Center
People move to Florida to live out the American Dream, never thinking they'll be receiving a cancer diagnosis. At Sylvester Cancer Center, we know that no one is ever prepared for cancer. That's why we are.
TV, Print, OOH
Sylvester Cancer Center: RSVP 0:30
Sylvester Cancer Center: Cue Card 0:30
M&Ms is the number one candy brand in the world, yet they have significantly less Facebook fans than their rival Skittles. Since Skittles and M&Ms are both MARS brands, we looked at them as siblings and decided to spark up a little sibling rivalry.
The Skittles vs M&Ms debate already exists. We wanted to bring it to light and, in turn, help both brands.
If you’re going to eat meat, you should eat all of it. Not because it’s the right thing to do. Because offal is the best.
Belmont Butchery is Richmond's local butcher. With this campaign, they'll give locals the ability to proudly announce their offal enthusiasm. And encourage shy tongues to eat more parts.
Veggie Grill Social
A sample of tweets, posts, and email blasts that helped spread the #Vegolution to the hungry, veggie-loving masses.
Social Videos, Social Content, Email Blasts
Mid-Beyonce/ Red Lobster craze
Veggie Grill Social: Diving Board
Introducing the Seoul Bowl by Chef Jet Tila
Halloween special email blast
Twinsole was a new advancement by UGG. Each of their line of Chester shoes would now come with two insoles, one leather, and one the fluffy UGG material that all feet adore. To get men interested in this new option, we created a video that would both appeal to their "How It's Made" nature and show how easy it is to flip from one insole to the other.
UGG Men's: Chester Flip Book (:60)
The Bearded Lady
I make fake beards for fun. And then I compete in the ladies' creative section of beard competitions. My beards aren't just arts and crafts. Together with my mad scientist, Mike Rozycki, we make wearable inventions. This is a photo of me and my robotic, ivy beard winning first place in our first ever competition.